Branding Your Business

Branding Your Business

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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.five. senses. Sharon then considers how the five senses can help deliver this. Visually, she can create specific materials ... and any technical words that the potential client might not understand are listed in the handout a€“ right at the front, so theanbsp;...


Title:Branding Your Business
Author: James Hammond
Publisher:Brand Halo Ltd - 2008
ISBN-13:

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