Cause Marketing for Nonprofits

Cause Marketing for Nonprofits

4.11 - 1251 ratings - Source

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.Hallmark Cards (Canada) and Canadian Parks Partnership, 167, 191 Hammond, Darrell, 68, 184 Hannah, Daryl, 210 Harold ... 226, 229 Hewlett Packard (Canada ), 29 Hi-Tec and Canadian Parks Partnership, 187 Hierlihy, Mark, 111, 112, 162, 172 Home Depot, 10, 138 ... 51a€“53, 170 Leier, Laurie, 121 Licensing, 62, 80a€“90 affinity credit cards, 85 Arthritis Foundation ease-of-use program, 87, 88 benefits, anbsp;...

Title:Cause Marketing for Nonprofits
Author: Jocelyne Daw
Publisher:John Wiley & Sons - 2006-06-26

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