Cosmic
This unique, student-centered resource can be used to structure a strategic management course and has been successfully piloted with students in Edinburgh. The book provides an in-depth case study of a large, dilapidated downtown hotel. The hotel is bought by a new investment company, which needs to transform its fortunes through shrewd management. The disk enables students to create their own business plan for the ailing hotel, while concurrently learning and researching a range of strategic management issues. The tutor's pack contains an extensive manual as well as a copy of the student disk and a second disk that allows tutors to customize the program to their own specific needs -- even to rewrite sections as they see fit. Instructors who wish to evaluate the course can request a specially adjusted version of the student disk.This unique, student-centered resource can be used to structure a strategic management course and has been successfully piloted with students in Edinburgh. The book provides an in-depth case study of a large, dilapidated downtown hotel.
| Title | : | Cosmic |
| Author | : | Ian Buick, John Woodman |
| Publisher | : | Burns & Oates - 2000 |
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