Designsprünge als Instrument des Marketings
Sauer, P. /Dick, A. (1993): Using Moderator Variables in Structural Equation Models, in: Advances in Consumer Research, ... Schade, J./Schlag, B (2001): Akzeptierbarkeit von Nachfragemanagement- und PreismaAnahmen in europAcischenanbsp;...
| Title | : | Designsprünge als Instrument des Marketings |
| Author | : | Lisa Eckardt |
| Publisher | : | BoD – Books on Demand - 2011 |
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