Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

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qThis book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social changeq--Provided by publisher.Selective recall and information use in consumer preferences. The Journal of ... B . (2006). Studentfaculty interactions: Dynamics and determinants. Higher Education, 51(4), 487a€“519. ... T. (2006). Characteristics of buyers of hybrid Honda Civic IMA: Preferences, decision process, vehicle ownership, and willingness-to-pay.


Title:Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Author: Kapoor, Avinash
Publisher:IGI Global - 2013-08-31
ISBN-13:

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