Invisible Gold in Asia

Invisible Gold in Asia

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World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you cana€™t see a€“ the Invisible Gold of todaya€™s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technologya€™s MP3 player and Tataa€™s a€˜Nanoa€™ car to a€˜Tsingtaoa€™ and a€˜Singhaa€™ branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.Formed as a company offering consultancy services to motherboard manufacturers, Asus wanted to work with local industry ... The legend then goes that the Asus workforce managed to fix Intela#39;s motherboard problem within minutes, to theanbsp;...

Title:Invisible Gold in Asia
Author: David Llewelyn
Publisher:Marshall Cavendish International Asia Pte Ltd - 2011-02-28

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