Moderating Focus Groups
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.A Practical Guide for Group Facilitation Thomas L. Greenbaum ... This is often the area that separates moderators, as some have developed excellent written and oral skills, whereas others have great ... It is also essential for a moderator to be comfortable with oral presentations in front of client personnel at all levels.
| Title | : | Moderating Focus Groups |
| Author | : | Thomas L. Greenbaum |
| Publisher | : | SAGE Publications - 1999-11-18 |
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