On the Art of Writing Copy
What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy Itas the MasterWork by the Worldas Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplishabyouare about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, youall find: How to write qqkillerqq e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules donat work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid youall wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion itas The Bible of Copywriting. Enjoy it. Use it. Profit from it.a#39;Everyone in my bridge club laughed when I said Ia#39;d just installed a car alarmaquot; Bulldoga#39;s Car Alarm is tlte smallest available and features a ... Thai alarma the Bulldog Model 110] Car Alarm a was designed for aquot;no braineraquot; installation. Therea#39;sanbsp;...
| Title | : | On the Art of Writing Copy |
| Author | : | Herschell Gordon Lewis |
| Publisher | : | Racom Communication - 2004 |
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