Patronage behavior and retail management

Patronage behavior and retail management

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Includes bibliographical references and indexThe management sponsoring the research moved to a multiple market target and selected catalog placement strategy ... Although such research answers the question which ad strategy performed better, only the first three steps are helpful anbsp;...

Title:Patronage behavior and retail management
Author: William R. Darden, Robert F. Lusch
Publisher:North Holland - 1983-05

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