Retail Marketing and Branding

Retail Marketing and Branding

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High Derived importance A˜ Low Trusted to offer the best price Credible and honest Good value for money Generally low prices Up to date with the ... duct presentation Pleasant atmosphere Wide variety Wide variety Good customer service Trustworthy advice Good special offers Competent staff Staff ... But brand building is more than just identifying individual brand elements for targeted improvements.

Title:Retail Marketing and Branding
Author: Jesko Perrey, Dennis Spillecke
Publisher:John Wiley & Sons - 2011-03-08

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