The benefits of e-business performance measurement systems
To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment. * Based on four years of case study research inlcuding interviews with 12 managers * offers a distinctive view of e-business in measuring the performance of a business * Recommendations are made based on the findings from cross case analysisor retail banks to get access to the full range of Wealth Banka#39;s products and services. The companya#39;s motivation for adopting e-business was the attraction of reducing the costs per transaction and increasing speed of response. It also aims to improve customer service by providing online access to real-time data for its clients. This should improve customer satisfaction, thereby increasing customer loyalty and retention. Also, the creation of the bank-for-banks platform can provide aanbsp;...
| Title | : | The benefits of e-business performance measurement systems |
| Author | : | Matthew Hinton, David Barnes |
| Publisher | : | Elsevier - 2008-07-08 |
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